Arival | Activate Edinburgh

23-25 November 2024

Bringing Together the “Best of the Best” in Tours, Activities and Attractions for the Northern European In-Destination Experiences Industry


Arival | Activate Edinburgh is the first Arival event dedicated to the UK, Ireland and the Nordic regions. Tap into the latest trends in tours, activities, and attractions, get inspired by insightful sessions on tech and marketing innovation, and grow your business through strategic partnerships. Our emphasis on peer-to-peer learning means you’ll walk away with connections to leading tour and attraction operators from across the region.  The event will take place at the Edinburgh International Conference Centre with experiential sessions and activities happening throughout the city Edinburgh.

We don’t just talk trends—we set them. Arival Activate is where leading luminaries, industry innovators, and businesses like yours come together to steer Northern European in-destination experiences in groundbreaking directions. Here, you’re not just a part of the conversation; you get to help shape the future of our industry.


£999 FROM £399 + VAT*

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Insider Pro Access members get 20% off and access to On-Demand event recordings, log in before registering

*For small operators with Arival Insider Pro Access membership, including 20% savings on in-person events, on-demand sessions from in-person events, our 350+ videos, research library and Arival | Elevate learning sessions. Learn more here



Bringing Together the Best of Northern Europe

With its focus on the Northern Europe regional market, Arival | Activate Edinburgh provides an unparallelled platform for making valuable industry connections. Arival events attract the best of the best from across the industry—and exclusively from the industry. That means you’ll be able to meet growth-minded peers in tours and attractions, innovative tech companies, DMOs, and major distributors who could hold the key to exponential growth for your business. 

By keeping our Activate event intimate (we expect 400-500 attendees for this event), we’re able to foster more meaningful exchanges. Enjoy more interactive sessions, peer-to-peer learning, group experiences, and more casual networking for plenty of face-to-face time with Northern Europe’s experiences sector leaders.

Laser-focused learning opportunities

At Arival | Activate Edinburgh, we’re bringing you cutting-edge content that will key-in on the most important topics in the industry. Plenary sessions will feature exclusive insights on traveler data and trends from the latest Arival research, the newest intel on tech and AI, and powerful, no-holds-barred discussions with industry leaders.

You’ll also be able to tap into one of  two distinct breakout tracks tailored to what your business needs, right now. Explore Sessions is designed for smaller organizations  and individuals just beginning their digital journey and looking to master foundational industry best practices. Elevate Sessions is for experienced practitioners already familiar with the in-destination experiences basics and are now ready to learn more advanced strategies for scalable growth.

Plus, at Arival |Activate, we love to get hands on. Through experiential learning sessions, you’ll explore first-hand topics like guest experience management, experience design, how to recruit guides, and more, while enjoying some of Edinburgh’s amazing attractions and experiences.

See all the topics for Arival | Activate Edinburgh in the Program Overview

What Can You Expect?

At Arival | Activate events, we do things a little differently—here’s what’s in store for you at Arival | Activate Edinburgh: 

  • Explore Sessions: A series of tourism and distribution workshops based on Arival’s Get Connected! educational curriculum currently offered by VisitScotland and Fáilte Ireland for their experience creators.
  • Elevate Sessions: Your business has a digital marketing strategy and are looking to connect with and learn from your peers on how to take your business to the next level.
  • Intimate networking with industry leaders: Find new partners and get more bookings by connecting with the top global and regional OTAs and distributors.
  • Experiential education: Enjoy hands-on learning taking place at attractions and experiential locations . 
  • Incredible peer-to-peer learning: Connect with and learn from leading tour and attraction operators from across Northern Europe.
  • Have an amazing experience: Arival does conferences—and social events—like no other. Reconnect with old colleagues, make new friends, build new partnerships, and have a ton of fun with the best and brightest in the Best Part of Travel!
It’s Not All Business

Whether this is your first Arival conference or you’re a regular attendee, you should know that we’re all about sparking game-changing connections. Here, the people you meet between sessions are just as important as who’s up on stage. Plus, having fun in Edinburgh is built right into the event. Join Arival attendees for a pub night and experiential learning, then take advantage of special offers on Edinburgh experiences from local attractions and tour operators. Meet up with old friends and make new ones—and maybe make your next great deal, hire, partnership, or product upgrade while you’re at it.


(Preliminary topics, subject to change)


Plenary Sessions will focus on the most important topics in the industry, such as:
  • Exclusive insights on traveler and industry trends from the latest Arival research.
  • Inspiring talks and hard-hitting interviews with industry leaders for no-holds-barred discussions on what matters most to your business.
  • The latest on tech and AI—with actionable learnings that you can apply to your business immediately.}
  • Data and trends on the top inbound markets for the UK, Ireland, and Northern Europe.


Breakout sessions range from introductory (Explore Sessions) to more advanced (Elevate Sessions) discussions.

Explore Sessions – Topics Include:

  • Get to know your industry: an introduction to travel & tourism industry structure and distribution
  • Introduction to experiences tech
  • The essentials of contracting: what to expect when
    working with resellers
  • How to choose (and use) a booking system 
  • Let’s get direct: essential steps to growing your direct bookings
  • Working with OTAs: best practices to grow your bookings 
  • Getting private right: how to build & run custom experiences profitably
  • Tour costing & pricing: fundamentals & best practices

Elevate Sessions – Topics Include:

  • Working with OTAs: best practices to grow your bookings for larger and
    more established companies
  • Google Things to do: how to optimize your profile & get more traffic 
  • The essentials of AI: overview & applications for experiences
  • Getting private right: how to build & run custom experiences profitably
  • Channel management: strategy & technology 
  • Pricing strategy: variable & dynamic pricing
  • Content distribution
  • AI Today: using AI in your experience business
  • Beyond OTAs: multi-channel distribution (including hotels, cruise, tour operators,
    travel advisors  and more) 
  • Direct marketing for experiences:
    • Search optimization (SEO) & marketing 
    • Social, video and influencers
    • Website optimization 

Experiential Learning Sessions

Get hands-on with experiential offsite learning sessions and learn by doing while enjoying some of Edinburgh’s world-class attractions and activities.

These sessions will be focused on:

Crafting Unforgettable Visitor Experiences

Explore the art of creating exceptional and engaging visitor experiences that lead to happy customers, glowing recommendations and 5-star reviews. Learn from top Edinburgh-based operators on how to craft memorable experiences that generate word of mouth and keep visitors coming back.

Innovative Experience Design

Discover Uncover the secrets to designing attractions and tours that consistently wow your guests and surpass their expectations. This session will cover creative strategies to incorporate immersive storytelling, innovative technology, and personalized touches that leave a lasting impression and keep your guests talking long after their visit.

Unique Tour Experience Creation

Discover how top tour operators have designed creative and innovative tours to diversify their offerings, provide unique experiences and captivate guests, ensuring relevance to new audiences when the changing cultural and lifestyle trends mean that the customer always wants something new and different.

Food & Drink Adventures

This gathering highlights the importance of peer-to-peer learning, allowing you to explore key trends and share best practices that drive success in the culinary tourism industry. Whether the F&B offering is the core part of a product or an add-on, learn how to delight through taste and smell, as well as upselling products and merchandise.

Agenda Overview

Saturday 23 November

All day

Enjoy a variety of experiences with your peers in the experiences industry
throughout Edinburgh; special group offers provided in partnership with
Visit Scotland

Network and do business while enjoying one of the most beautiful cities in

Welcome Party
Welcome Party at the National Museum of Scotland

Arival Activate Edinburgh Registration begins

Sunday 24 November

Morning – Noon
Experiential learning sessions
Small groups head out to learn together while enjoying Edinburgh’s
amazing experiences

Noon – 1:00pm
Enjoy lunch at one of Edinburgh’s many amazing restaurants (on your
own with friends and associates)

1:00pm – 5:30pm
Edinburgh International Conference Centre

The Networking Lounge is open

2:00pm – 3:00pm
The opening Plenary Session

3:00pm – 5:00pm
Breakout Sessions range from introductory to advanced discussions

The Sunday Shindig

Monday 25 November

All day
Edinburgh International Conference Centre

Networking Lounge is open
Meet the most innovative tech and distribution companies serving the
Northern European in-destination experiences markets

10:00am – 5:00pm
Plenary Sessions (Theater) and Breakout Sessions
Breakout Sessions range from introductory to advanced discussions

Lunch is provided



“Takes me a bit of time to digest these events. Some great plenary sessions, very informative and educational workshops and breakouts, more importantly the opportunity to meet face to face with key people in the experience sector who are committed to help Scotland be bookable and discoverable. Well done Arival!”

Patrick O’Shaughnessy

Industry Development Manager, VisitScotland

“Another great Arival Berlin, lots of interesting and thought provoking content and great speakers. Much talk about AI, dynamic pricing, innovation and lots more. Plenty to learn and great to catch up with friends and colleagues and meet new contacts.”

Antony Amos

Director of Business Development and Membership, UKInbound

“Arival really delivers -not too big, not too small – just right. Fantastic to hear great insights, hear what’s trending for visitor experiences & get to meet tech vendors / OTA’s/ industry experts / DMO’s face to face! Always great to make new connections & tap in with existing partners & colleagues.  Throw in post networking in cultural venues, early morning networking runs & reconnecting with friends made for a busy but really productive two days!”

Brian Nevin

Programme Manager, Digital That Delivers, Fáilte Ireland




Arival Edinburgh will be held at the Edinburgh International Conference Center (EICC), located in central Edinburgh.   Rooms for attendees are being held at preferential rates at the nearby Moxy Fountainbridge and Hampton by Hilton West End, both about 5 blocks away from the centre (under a 10 minute walk).  Edinburgh will be bustling with its Christmas Markets and International Rugby matches, so rooms will sell out.  Book early to grab your room at one of our hub hotels.   

Moxy Fountainbridge

A trendy hotel complete with a great  lobby bar, where you’ll find foosball, lounge sofas, local gins and craft beer. The communal space is the perfect spot  to continue networking beyond event hours. 

Rates are available from 23 to 26 November, based on availability. Reservations must be guaranteed with a major credit card. Cancellations can be made free of charge  up to 30 days prior to arrival. After that, reservations are charged in full. Rates include a breakfast buffet, high speed internet, a Moxy Welcome Drink, gym access and VAT.

Rate is £170  per night for single occupancy. There is a £15 supplement for double occupancy.  


Edinburgh has a host of smaller hotel properties, so we’ve extended our hotel hub to include the Hampton Inn across the street from the Moxy.     

Rates are available from 23 to 26 November, based on availability. Reservations must be guaranteed with a major credit card. Cancellations can be made free of charge up to 14 days prior to arrival.  After that, reservations are charged in full.  Rates include a breakfast buffet, internet, fitness room access and VAT. Rates fluctuate over the event dates, but when all nights are booked the average is  £170 per night ( 23/11 ( £235), 24/11 (£150), 25/11 (£125)).  Rates are for single occupancy. There is a  £10 supplement for double occupancy.


We’ve also secured rooms at the Voco Haymarket, which is an even shorter 5-minute walk to the convention center. It’s a modern boutique hotel with spacious rooms and an inviting lounge on the main floor. Rate is £179 per night, including breakfast. £10 supplement for double room. Individual cancellations until 15 days prior with no penalty.

Register now and book your room  BEFORE IT SELLS OUT. Rooms are extremely limited. 

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Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021. articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
Welcome to Arival!​

Arival is pleased to welcome all of its international attendees to the USA and would like to make the process as seamless as possible.

If you are traveling to the United States for tourism or business for 90 days or less, you may be eligible to visit the US without a visa if your country is participating in the Visa Waiver Program (VWP)

Visitor Visa​

Generally, a citizen of a foreign country who wishes to enter the United States must first obtain a visa, either a nonimmigrant visa for a temporary stay, or an immigrant visa for permanent residence. Visitor visas are nonimmigrant visas for persons who want to enter the United States temporarily for business (visa category B-1), for tourism (visa category B-2), or for a combination of both purposes (B-1/B-2).

Here are some examples of activities permitted with a visitor visa:

  • Business (B-1)
    • Consult with business associates
    • Attend a scientific, educational, professional, or business convention or conference
    • Settle an estate
    • Negotiate a contract

    Learn more about Business Travel to the United States on a visitor visa here

  • Tourism (B-2)
    • Tourism
    • Vacation (holiday)
    • Visit with friends or relatives
    • Medical treatment
    • Participation in social events hosted by fraternal, social, or service organizations
    • Participation by amateurs in musical, sports, or similar events or contests, if not being paid for participating
    • Enrollment in a short recreational course of study, not for credit toward a degree (for example, a two-day cooking class while on vacation)

    Learn more about Business Travel to the United States on a visitor visa here

  • Travel Purposes Not Permitted On Visitor Visas

    These are some examples of activities that require different categories of visas and cannot be done while on a visitor visa:

    • Study
    • Employment
    • Paid performances, or any professional performance before a paying audience
    • Arrival as a crewmember on a ship or aircraft
    • Work as foreign press, in radio, film, print journalism, or other information media
    • Permanent residence in the United StatesThese are some examples of activities that require different categories of visas and cannot be done while on a visitor visa:
      • Study
      • Employment
      • Paid performances, or any professional performance before a paying audience
      • Arrival as a crewmember on a ship or aircraft
      • Work as foreign press, in radio, film, print journalism, or other information media
      • Permanent residence in the United States
How to Apply

There are several steps to apply for a visa. The order of these steps and how you complete them may vary by U.S. Embassy or Consulate. Please consult the instructions on the U.S. Embassy or Consulate website.

Complete the Online Visa Application

  • Online Nonimmigrant Visa Application, Form DS-160 – Learn more about completing the DS-160. You must: 1) complete the online visa application and 2) print the application form confirmation page to bring to your interview.
  • Photo – You will upload your photo while completing the online Form DS-160. Your photo must be in the format explained in the Photograph Requirements.

Schedule an Interview

Interviews are generally required for visa applicants with certain limited exceptions below. Consular officers may require an interview of any visa applicant.

If you are age: Then an interview is:
13 and younger Generally not required
14-79 Required (some exceptions for renewals)
80 and older Generally not required

You should schedule an appointment for your visa interview at the U.S. Embassy or Consulate in the country where you live. You may schedule your interview at another U.S. Embassy or Consulate, but be aware that it may be more difficult to qualify for a visa outside of the country where you live.

Visa Appointment Wait Times

Wait times for interview appointments vary by location, season, and visa category, so you should apply for your visa early. Click the button below for more information on wait times, required documentation, interview tips, extending your stay and more.

Why Become an Arival Insider Pro Access Member?

20% discount on Arival In-person events

Access to Arival ProShield tailored insurance solutions by Granite Insurance is available exclusively for U.S.-based Arival Insider Pro Access Members. 

Access to the Arival Research Library including new research and reports

Free access to all Arival 360 Online events

Over 350+ on-demand videos featuring our industry’s thought leaders and instructional sessions to grow your business.

Free consulting seminar on optimizing Google’s Things to Do

More …

Sign Up

Please contact us at [email protected] if you need personal assistance.

These are the terms and conditions (the “Agreement”) governing Your participation in any Arival owned and/or operated event, meeting, show, seminar, or conference, whether held as a live, virtual, or hybrid (both live and virtual) event (the “Event”). By registering for the event, You agree to these terms, which form a binding legal contract between the Event owner and host, Arival, LLC (“Arival” or “Owner” or “Organizer”) and the registered attendee (“You,” “Your” or “Attendee”). If You are registering on behalf of another individual, it is Your responsibility to ensure the person participating is aware of these terms and accepts them. By completing the registration on behalf of another individual, You are warranting that You have made the Attendee aware of these terms and that they have accepted these terms.


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Policies for attendance at the Event will be subject to change as conditions change regarding Covid-19. A final determination of policies will be made no later than 70 days prior to the event start date. This provides You with one week to cancel Your registration if You are not willing or able to comply with the Event policies. Arival reserves the right to set the safety measures at its sole discretion.

An inherent risk of exposure to COVID-19 exists in any public place where people are present. COVID-19 is an extremely contagious disease that can lead to severe illness and death. According to the CDC, senior citizens and guests with underlying medical conditions are especially vulnerable.



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By registering for an Arival Event ticket, you agree not to sell, trade, transfer, or share your access link and/or code unless the Organizer grants such transfer. If Arival determines that You have violated this policy, Arival may cancel Your access, retain any payments made by You, and ban You from future Events, in addition to any other actions deemed appropriate.


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Arival reserves the right to deny participation to anyone who engages in or is reputed to engage in unethical or non-compliant business practices


The undersigned hereby acknowledges that Arival provides various companies with the opportunity to sponsor and host a variety of functions and social events during Arival (herein “Sponsored Event”) and that these sponsors pay an additional fee to host these events. To provide the sponsors with the maximum opportunity to host a successful Sponsored Event, Arival will not permit functions, social events, or gatherings of ten or more attendees to take place during the Arival event that would detract from the attendance of Arival attendees at any/all Sponsored Events. Exceptions for special circumstances may be granted if they have been previously requested in writing and approved by an authorized Arival representative. Therefore, the undersigned agrees not to organize, sponsor, or operate any function, social event, or gathering of ten or more attendees, either directly or indirectly, during Arival. If any individual, company, or entity breaches this agreement, the undersigned acknowledges that Arival shall have the right, to terminate the participation of that attendee, as well as any of its/their associates, representatives, and/or employees participating at Arival.


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Your decision to register for an Arival event indicates your understanding of and agreement with our Privacy Policy.

Attendee acknowledges that Arival provides our sponsors with the PII of our Attendees/Attendees and hereby provides consent to have their PII included in the list provided to sponsors. The data provided will be used by sponsor companies for the sole purpose of marketing the products and services of the sponsor companies and will not be sold, traded, or otherwise given to any other company or person. All sponsor companies provided with PII have warrantied that they are GDPR compliant.


Should acts of God, acts of war or terrorism, pandemic, strikes, lockouts, labor disputes, inability to obtain labor or material, governmental restrictions or regulations, judicial order or other casualty or cause, not within the control of Arival make it impractical or impossible for the Arival Event to be held, Arival shall have the right, without obligation, to select an alternate date and venue for in-person events, and in such case Attendee agrees to participate per the terms and conditions herein.

If Arival is prevented from carrying out its obligations as it pertains to the Event for which You registered as a result of any cause beyond its control, or such Event cannot be conducted Live or Virtually due to any cause, not within the control of the Organizer, (collectively a “Force Majeure”) Arival shall have the right to immediately terminate the affected Event without liability and shall be relieved of its obligations to Registrant. If an affected Virtual Event is terminated due to a Force Majeure occurrence before the first day of the Virtual Event, then Arival will make every effort to reschedule the affected Virtual Event, and Your registration fee will be applied to the rescheduled Virtual Event. In such case, as the Virtual Event cannot be rescheduled within 60 days as a result of any Force Majeure event, Arival shall have the right to immediately and permanently terminate the affected Virtual Event without liability and shall be relieved of its obligations to Registrant.

For purposes hereof, the phrase “cause not within the control of the Organizer” shall include failures of a software or issue with the hosting or other required platform in the case of virtual events, or in the case of all events both virtual and in-person shall include fire, casualty, flood, epidemic, earthquake, explosion or accident, blockage, embargo, inclement weather, governmental restraints, restraints or orders of civil defense or military authorities, act of public enemy, riot or civil disturbance or commotion, malicious damage, sabotage, vandalism, acts of terrorism, or other similar activities, strike, lockout, boycott or other labor dispute or disturbance, inability to secure sufficient labor, technical or other personnel, absence of premises required for the Exhibition, failure, impairment or lack of adequate transportation facilities, inability to obtain or requisition or commandeering of necessary supplies or equipment, change in local, state or other law, ordinance, rule, order, decree or regulation, whether legislative, executive or judicial, and whether constitutional, or act of God and the words “act(s) of” shall include “threat of or perceived threat of”.

A Force Majeure event specifically includes the following:

  • If a local, county, state or national governmental authority issues any order or recommendation: (i) for individuals in the local government area of the scheduled Event to limit their time away from their residence or property (except for essential activities, functions, and businesses); (ii) for persons arriving at any airport from any one or more major cities or metropolitan areas (population greater than 500,000) to isolate or self-quarantine for any period of time (even if subject to certain exceptions) when the total of originating cities represents 5% or greater of total event attendance; (iii) to restrict public gatherings in enclosed spaces to less than 400 people in the scheduled local government area.

All intellectual property rights in and to the Event, the Event content, and all materials distributed at or in connection with the Event are owned by Arival or the Event sponsors or speakers presenting at the event. You may not use or reproduce or allow anyone to use or reproduce any trademarks or other trade names appearing at the Event, in any Event content, or in any materials distributed at or in connection with the Event for any reason without the prior written permission of Arival.

For the avoidance of doubt, nothing in this Agreement shall be deemed to vest in you any legal or beneficial right in or to any trademarks or other intellectual property rights owned or used under license by Arival or any of its affiliates; nor does this Agreement grant to You any right or license to any other intellectual property rights of Arival or its affiliates, all of which shall at all times remain the exclusive property of Arival and its affiliates.


You as Attendee hereby authorizes Arival to use, reproduce, and/or publish photographs and/or video that may pertain to the Attendee —including image, likeness, and/or voice without compensation. The Attendee understands that this material may be used in various publications, public affairs releases, recruitment materials, broadcast public service advertising (PSAs), or other related endeavors. This material may also appear on the Arival website, web blogs, social media pages, and posts. This authorization is continuous, and Arival may publish materials, use the Attendee’s name, photograph, and/or make reference to the undersigned in any manner that Arival deems appropriate in order to promote/publicize Arival events. The Attendee hereby releases Arival, its partners, employees, contractors and agents, the photographer/videographer, and any other associated vendors from any and all claims or liabilities.

Use of Likeness. By participating in the Event, You acknowledge and agree to grant the Event the right at the Event to record, film, live stream, photograph, or capture Your likeness in any media now available or hereafter developed and to distribute, broadcast, use, or otherwise globally to disseminate, in perpetuity, such media without any further approval from You or any payment to You. This grant to the Event includes, but is not limited to, the right to edit such media, the right to use the media alone or together with other information, and the right to allow others to use or disseminate the media.


Attendee and each of its agents, employees, and representatives, hereby waive and release any claim of any type or nature whatsoever against Arival and each of its agents, partners, employees, representatives, successors, and assigns, arising out of or relating to his/her/its participation in Arival or attendance at Arival, including, but not limited to personal injury, damage to personal property, theft, etc. Furthermore, Attendee for itself and each of its agents, employees, and representatives, hereby agree to indemnify and hold harmless Arival and each of its agents, partners, employees, representatives, successors, and assigns from any claim, demand, lawsuit, or dispute of every type or nature whatsoever (including their reasonable attorney’s fees and costs incurred), arising out of or relating to his/her participation in Arival or attendance at Arival.


This contract shall be governed by the laws of the State of Colorado. The prevailing party in any arbitration or litigation concerning the terms and conditions of this proposal shall be entitled to reasonable attorney’s fees and costs.

Disclaimer of Warranties, Limitation of Liability

Arival gives no warranties in respect of any aspect of the Event or any materials related thereto or offered at the Event and, to the fullest extent possible under the laws governing this Agreement, disclaims all implied warranties, including but not limited to warranties of fitness for a particular purpose, accuracy, timeliness, and merchantability. The Event is provided on an “as-is” basis. The views, opinions, and positions expressed by the speakers, attendees, or sponsors at the Event are theirs alone and do not necessarily reflect the views, opinions, or positions of Arival or any employee thereof. Arival makes no representations as to accuracy, completeness, timeliness, suitability, or validity of any information presented by speakers, attendees, or sponsors at an Arival Event and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Arival does not endorse and expressly disclaims all liability relating to any of the products or services provided by speakers, attendees, or sponsors.

Except as required by law, neither Arival nor its affiliates shall be liable for any direct, indirect, special, incidental, or consequential costs, damages, or losses arising directly or indirectly from the Event or other aspect related thereto or in connection with this Agreement.

The maximum aggregate liability of Event for any claim in any way connected with, or arising from, the Event or this Agreement, whether in contract, tort, or otherwise (including any negligent act or omission), shall be limited to the amount paid by you to Arival under this Agreement.


Arival’s failure to exercise any right provided for herein shall not be deemed a waiver of any further rights hereunder. Arival shall not be liable for any failure to perform its obligations hereunder where such failure results from any cause beyond Arival’s reasonable control. If any provision of this Agreement is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise remain in full force and effect and enforceable. This Agreement is not assignable, transferable, or sub-licensable by you except with Arival’s prior written consent. This Agreement shall be governed by the laws of the State of Colorado, and the parties shall submit to the exclusive jurisdiction of the Colorado courts. A party that substantially prevails in action brought under this Agreement is entitled to recover from the other party its reasonable attorneys’ fees and costs. Both parties agree that this Agreement is the complete and exclusive statement of the mutual understanding of the parties and supersedes and cancels all previous written and oral agreements, communications, and other understandings relating to the subject matter of this Agreement and that all modifications must be in writing signed by both parties, except as otherwise provided herein. No agency, partnership, joint venture, or employment is created as a result of this Agreement, and you acknowledge that you do not have any authority of any kind to bind Arival in any respect whatsoever. a


At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].