Chris Torres

Founder & Director

Tourism Marketing Agency

About Me

Chris is an author, podcaster, and brand & digital tourism expert with over 26 years’ industry experience. Chris speaks at many tourism events worldwide, offering his advice and guidance on how travel, tourism, and destination businesses can gain brand recognition and increase bookings.

Chris has focused his business, the Tourism Marketing Agency, on tour operator marketing with over 90% of his client base coming from outside the UK, working with some of the biggest players in the industry. Chris is the author of the best-selling marketing book, How to Turn your Online Lookers into Bookers, a 400-page book full of practical marketing advice dedicated to the tours and activities sector. Chris also produces a video advice series called The Digital Tourism Show which you can watch on his Facebook Group, YouTube channel, or listen via Google or Apple podcasts.

Chris has won numerous awards over the years, such as the Best Tourism Website, Best Digital Agency, and the Scottish SME’s Businessman of the Year 2018.

Has Spoken At

Events Spoken At:

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The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

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Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
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20% Discount on all Arival in-person events (save up to $300)* based on business type

Free Arival 360 online event
Free registration for Arival 360 Online events ($300 value)

Insiders Pro Access member exclusive webinars
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Full access to Arival’s library of in-depth reports
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The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

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