About Me
Bruce started his career in the travel industry when he founded Moguls Mountain Travel, a leading ski tour operator in the 80’s, 90’s and early 00’s. Combining his passion for skiing and the mountains with his entrepreneurial spirit, Moguls was a dream job. In 1994, Bruce “discovered” the Internet and digital marketing for travel became his next big thing. After selling Moguls, Bruce joined Phocuswright as head of sales and marketing. It was there that he met Douglas and started collaborating together on a variety of projects, including the seminal study for the tours and activities industry, Douglas created the project, did the research and analysis and Bruce found the partners ready to step up and fund it. The rest is history, culminating in the creation of Arival. Bruce is an active start-up advisor. See more on LinkedIn. See more on LinkedIn.
Has Spoken At
Tuesday, June 23 2026 | 16:00 PM AEST
The New Booking Funnel Is a Feed: How Klook Turns Inspiration into Instant Bookings
The booking journey for travel experiences is being rebuilt in real time—and the new funnel looks a lot like your social feed. In this featured conversation, Klook’s Henry Hooper explores…
Tuesday, June 23 2026 | 09:00 AM AEST
Bringing AI to Experiences: From Discovery to the Sidewalk
Most of the AI conversation in travel right now is about the funnel — how user acquisition is changing, smarter trip planning and better booking flows. All useful. But it…
Wednesday, April 29 2026 | 16:15 PM CET
Fever’s Playbook: Local, Live & In-Demand
Fever isn’t just another OTA — and that’s exactly the point. In this one-on-one conversation, Rocío Trujillo Alba breaks down Fever’s model for discovering, creating, and scaling local events and…
Events Spoken At:
- 2026 Spokane
- 2021 Accel Series
- 2023 Bangkok
- 2019 Berlin
- 2019 Orlando
- 2023 Orlando
- Spring into Summer
- Team Arival
- 2024 Berlin
- Direct Booking MasterClass
- 2022 Arival 360 San Diego
- 2024 San Diego
- 2019 Bangkok
- 2022 Arival 360 San Diego Speakers
- 2024 Edinburgh
- 2020 Arival Online
- 2022 Berlin
- 2025 Valencia
- 2018 Las Vegas
- 2022 Las Vegas
- AI Forum for Destination Experiences
- 2020 Virtual Party
- Insider Pro Meetups
- 2025 Washington DC
- 2017 Las Vegas
- 2022 Arival 360 Online
- 2026 Valencia
- Arival @ ATM Dubai 2020
- Arival @ ATM Dubai 2022
- 2026 Brisbane Speakers
- 2020 Virtual Summit Speakers
- 2023 Berlin


