Distribution / Reseller


Musement is the digital platform that allows you to book more than 170,000 travel experiences in over 140 countries around the world. The service was created to help travelers discover and book things to do – from museum visits to city tours, food and wine tastings, sports events, and wellness activities – wherever they go, with the goal of enriching their every trip. The digital booking platform is now available in nine languages: English, Italian, French, Spanish, German, Portuguese, Russian, Dutch, and Polish, with Scandinavian languages to be added soon. The service is available through various digital touchpoints: the Musement B2C website and apps; the specialized platform for travel agencies; while platforms and integrations have been carried out with countless online distribution partners, including some of the world’s leading OTAs, tour operators, and travel companies

Musement is headquartered in Milan and has offices in Hamburg, Amsterdam, Barcelona, Dubai, London, Munich, New York, Orlando, and Paris. It has been certified as a Great Place To Work® and listed among the top 25 Best Workplaces® in Italy (within the 150-499 employee subgroup). In September 2018, Musement became part of TUI Group, the world’s leading tourism group, joining its Tours & Activities division known as TUI Musement.

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