The move by one of the largest tour and activity companies signals the their intent to become not just a leading city cruise operator, but a global experiences brand. Expect more acquisitions, and more M&A overall as our industry remakes itself post-Covid.
Get ready for another big shift in how tours, activities, and attractions are listed on Google. The search engine is winding down the booking option to shift towards an advertising-focused model similar to Google Hotels.
Interviews with UA partners and Intrepid Group CEO James Thornton make it clear: the end of the brand’s franchise model signals a humbler, tougher era ahead as operators small and large face tough decisions to survive – and revive.
Most online travel agencies in tours and attractions are privately held or operate as divisions within other companies and do not disclose specifics. Still, it’s interesting to look at what information is out there.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.