Christian Watts

Founder & CEO

Magpie Travel


About Me

I’m the founder and CEO of Magpie Travel, a SaaS company focused on content management for the tours and activities sector. I also brought the first Hop On Hop Off sightseeing service to San Francisco, under the City Sightseeing brand. During the last 20 years in the Tours & Activities industry, with 150 distributor contracts, as well as Travel Agents, Concierges and Affiliates, I know that the industry needs a better way to manage content and increase distribution. The entire industry operates via a handful of inefficient extranets, and a few billion emails each year with Word, Excel, and PDF attachments, along with some Dropbox links. I started Magpie to solve these problems, and help companies manage their content, and increase sales via broader and more efficient distribution.

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