Christian Watts

Founder & CEO

Magpie Travel


About Me

Christian founded Magpie Travel, with a focus on content management for the tours and activities sector. He is best known in the industry as the founder and CEO of City Sightseeing, San Francisco’s first operator of hop-on-hop-off and day-tour sightseeing. From its founding in March 1997, the company’s fleet grew to 25 open-top double-decker buses carrying over 200,000 passengers annually. Christian is a native of Newcastle, UK, and a graduate in Economics from the University of Leeds. An early adopter and proponent of web-based distribution strategies, he is a frequent speaker on the topic at industry conferences.



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