About Me
Sara has taken her experience scaling a software company through its high growth phase and acquisition and applied it the business of beer tourism. ScotBeer promotes Scotland as a ‘brewcation’ destination telling the story of Scotland’s rich brewing heritage and helping Scottish beer deliver highly engaging and authentic experiences. Sara splits her time between coaching tourism entrepreneurs to scale their business and leading the team at ScotBeer.
Has Spoken At
Monday, November 25 2024 | 15:45 PM CET
Working with OTAs: An Arival Town Hall with GetYourGuide, Viator & Experience Operators
The rapid rise of online travel agencies (OTAs) over the past decade has been a boon to many operators, but it has not come without challenges. This open town hall…
Wednesday, March 6 2019 | 13:00 PM
Building a Tour Business, One Beer at a Time
Who would leave a great job to start a tour business? And who on Earth goes to Scotland to drink beer? Well, here’s the impressive story of one founder defying…