About Me
Sara has taken her experience scaling a software company through its high growth phase and acquisition and applied it the business of beer tourism. ScotBeer promotes Scotland as a ‘brewcation’ destination telling the story of Scotland’s rich brewing heritage and helping Scottish beer deliver highly engaging and authentic experiences. Sara splits her time between coaching tourism entrepreneurs to scale their business and leading the team at ScotBeer.
Has Spoken At
Wednesday, March 6 2019 | 13:00 PM
Building a Tour Business, One Beer at a Time
Who would leave a great job to start a tour business? And who on Earth goes to Scotland to drink beer? Well, here’s the impressive story of one founder defying…