About Me
PM Consulting was founded with the mission to empower visitor attractions and experiences to unlock their full potential by driving sales growth and optimising the use of technology. We work closely with our clients to help them navigate the ever-evolving landscape of the attractions and experiences sector, ensuring they achieve sustainable success. Our clients have included: Big Bus Tours, Rockefeller Center, Visit Greenwich, Satisfi Labs, Arsenal FC and many more
Experience
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Senior Vice President - Global Sales
Peter leads the Global Sales team at Leisure Pass Group and has over 20 years of experience across a range of sectors including car rental, finance, and technology. In 2017, Europe’s Leisure Pass and the USA’s Smart Destinations and New York Pass, came together to form the Leisure Pass Group. Having joined the business in 2008, Peter has witnessed the dramatic transformation the company underwent from a small business with only 2 products to a global leader in its sector, now operating in 37 cities, across 17 countries and 5 continents.
For more than 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling the pre-purchase of attractions, tours, and activities. Sightseers love the budget certainty, greater choice, on-the-ground flexibility, and overall value multi-attraction passes deliver.
Has Spoken At
Wednesday, April 29 2026 | 15:15 PM CET
From Fans to Bookings: How Sports Tourism Is Creating New Revenue for Operators
As sports tourism accelerates globally, operators have a unique chance to capture a fast-growing, high-intent audience. This session explores how sports-driven travel influences booking behavior and what that means for…
Wednesday, April 29 2026 | 14:15 PM
OTA Success Lab
Take your OTA strategy to the next level with this interactive, hands-on workshop designed to address real-world challenges faced by operators. Dive into live examples as experts and OTA representatives…
Wednesday, April 29 2026 | 09:00 AM
Crowds and Ticketing – A Deeper Dive
A group of Europe's attractions' experts lead a discussion following up on Tuesday's Theater session about getting access to Europe’s top attractions. This is one of the industry’s biggest friction…


