Arival 360 San Diego

1-4 February 2022 | In-Person & Online

Imagine in-person networking with your peers, mentors, partners, and tourism experts, hands-on education and inspiration. Leave with excitement, ideas, and a plan of attack to grow your tourism business. Amazing speakers, superb social events and parties and so much more. We can’t wait to see you!

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Marketing

Thursday, June 10 2021 | 11:45 AM ESt

The Digital Journey: How Travelers Discover, Research & Book Multi-Day Experiences

Multi-day experiences are typically complex, big-ticket purchases that have long defied online buying. But that has been changing – and it’s poised to change only more. This short talk walks…

Thursday, June 10 2021 | 11:20 AM EST

SEO Essentials for Multi-Day Operators

A critical component of every tour operator’s digital presence is how they appear in organic search. But with the world of SEO and Google algorithms changing so rapidly, it can…

Thursday, June 10 2021 | 11:15 AM EST

How to Respond to Custom Quote Requests

It’s one of the biggest unspoken weaknesses for operators offering custom tours: responding to quote requests. Every operator does it differently. But what do your customers really want? And what…

Wednesday, June 9 2021 | 12:20 PM EST

Digital Marketing for Multi-Day Operators

If you want to grow direct bookings for your tour operation, digital marketing is essential. This workshop walks through the essentials of online performance marketing campaigns, covering search engine marketing…

Monday, May 17 2021 | 21:00 PM EST

Earned Media through Photos and Social Channels

While earned media may seem like a complicated topic, in reality it’s quite simple. In this session, we’ll help you answer those questions to understand how you can be leveraging…

Monday, May 17 2021 | 21:00 PM EST

Double Your Impact: Leveraging Influencers as Content Creators

Influencers are more than the sum of their followers. They are talented content creators who can amplify high-quality, evergreen content that can mobilize your target audience to act. And best…

Monday, May 17 2021 | 20:00 PM EST

How do you know if your paid ad campaigns are converting clicks into bookings and at what acquisition cost

This class will take a deep dive into how to measure the ROI performance of your campaigns, how to calculate your return on ad spend and a secret weapon that…

Monday, May 17 2021 | 20:00 PM EST

Conversion Rate Optimization

Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add…

Monday, May 17 2021 | 19:30 PM EST

A Direct Discussion with Direct Marketers

We'll kick off the MasterClass with a panel of the three most experienced marketers in the tours, activities and attractions sector. What trends in Direct Booking marketing are they seeing?…

Monday, May 17 2021 | 11:00 AM EST

5 Ways to Maximize Direct Bookings Through Google in 2021

Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever.…

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