About Me
Martin is an expert in distribution strategy and connectivity, with a career focused on driving digital transformation in the lodging and experiences industries. He has led initiatives in online bookings, automated reseller partner management, and operational efficiency, helping hospitality and attraction brands adapt to a rapidly evolving market. In multiple senior leadership roles across well-known travel and hospitality companies, Martin has pioneered innovative solutions to industry challenges and contributed to the successful launch and growth of several startups. He is also Chair of the OCTO Spec Committee, a group comprising some of the industry’s most experienced engineers, product leaders, and development teams from leading operators, technology providers, and platforms. In this role, he provides clarity and leadership to ensure initiatives remain relevant, focused, and delivered on time. A sought-after speaker and panellist, Martin regularly shares his expertise on technology, distribution, and commercial strategy. Known for his energy and pragmatic approach, he continues to influence the sector, helping organisations improve performance while embracing practical, forward-thinking solutions.
Experience
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Owner and Managing Director
Martin, an expert in distribution strategy & connectivity, was instrumental in the lodging industry’s digital transformation, focusing on online bookings & automated resell partner management. With multiple senior leadership roles in well-known hospitality brands, he helped pioneer solutions for industry challenges, contributing to the success of multiple startup launches. He brings a contagious passion & drive, which is evident in his presentations & subject matter expert panel appearances.
Has Spoken At
Wednesday, June 24 2026 | 12:30 PM AEST
Purpose + Profit: Scaling a Tour Business as a Social Enterprise
Building a successful tourism business is challenging. Building one that creates meaningful social impact while remaining commercially sustainable is even harder. In this inspiring and practical keynote talk, the founder…
Wednesday, June 24 2026 | 09:40 AM AEST
Working with OTAs: An Arival Town Hall with Viator, GetYourGuide, Merlin, Sydney Opera House and Local Sauce Tours
The OTA landscape has reshaped how experiences are discovered and booked across the Oceania and APAC regions. Whether you're a world-renowned attraction like the Sydney Opera House, a global brand…
Tuesday, June 23 2026 | 16:00 PM AEST
The Future of Experiences: What APAC & Oceania Reveal About What’s Next
The experiences sector is evolving fast—and APAC and Oceania are giving us a glimpse of what’s coming next. In this expert panel, leaders across OTAs, multi-day tours and distribution break…


