Marketing
Wednesday, May 6 2020 | 11:00 AM EST
7 Steps You Can Take (an Advanced Digital Marketing session)
7 Steps You Can Take (an Advanced Digital Marketing session) With more time on your hands (unfortunately), focusing on these 7 actionable items will put your business in a better…
Thursday, April 23 2020 | 11:00 AM EST
4 Strategies to Increase Direct Bookings
Prepare for the Rebound: 4 Strategies to Increase Direct Bookings After a Crisis We know travel will return, and the operators that use this downtime to learn and improve their…
Tuesday, April 21 2020 | 11:00 AM EST
Local Tours & Activities Marketing: Build Your Playbook Now
Once the COVID-lockdown is eased, it will still be some time before travel is truly unrestricted. That means demand for local, nearby tours and experiences will return first. Operators need…
Tuesday, April 14 2020 | 10:00 AM EST
Google Marketing Ecosystem (and what you can do now for free)?
The Google Marketing Ecosystem (and what you can do now for free)? Think of Google like a supermarket shelf. It’s the way tour, activity and attraction operators get discovered -…
Wednesday, April 1 2020 | 17:00 PM CET
Workshop: Programmatic Advertising
Workshop: Programmatic Advertising for Tours, Activities & Attractions Wednesday, 1 April 2020, 11am EST & 17:00 CET Catlyn Origitano, Senior Manager, Destinations & SMB Attractions, GTM, Sojern In this workshop,…
Wednesday, October 30 2019 | 11:00 AM
Let’s Get Direct about Growth and Distribution
This operator roundtable delves into challenges and best practices around working with OTAs, managing distribution channels and building a direct and diversified sales strategy.
Wednesday, October 30 2019 | 11:00 AM
Online Expectations of the Next Gen
We all know lots of reviews and great photos are essential, but the next generation of travelers want something more. Drawing on parallels from online retailing, one of the world’s…
Tuesday, October 29 2019 | 11:00 AM
Can Branding Grow Your Tour & Activity Business
Amid the rapid growth of tours and activities, where are global brands? Why hasn’t this taken hold? More and more companies are building multi-destination tour brands, seeking to extend their…
Tuesday, October 29 2019 | 11:00 AM
Creating Content that Captivates
Every creator and seller of tours, activities, and attractions today must also be a content marketer. But what content will pop with your customers? Culture Trip has used the power…
Tuesday, October 29 2019 | 11:00 AM
Tap the Corporate Experiences Market
Our industry is mostly focused on the leisure traveler, but have you thought about selling into businesses? More companies are offering experiences as employee benefits and incentives. This keynote walks…