Marketing

Brand is often overlooked at tour and activity companies. However, you don’t need to spend millions or billions of dollars on massive brand marketing campaigns, to see the benefits.
When planning a trip and determining the next travel destination, a traveler's best friend is undoubtedly the internet.
As tours, activities, and attractions slowly start to open in some countries around the world, others are still forced to remain closed and face uncertainty as to when they will be allowed to reopen.
Travelers likely to spend less on tours, activities when they return
The industry will look vastly different at the end of this crisis, so you must prepare your business for when we come out on the other side.
It’s April and it’s time to get to work. Specifically, it’s time to get to work on your website. You can do all of these things on your own!
How do you price, market and push your products amid a global downturn in travel demand? When should you discount? What messaging and promotions should you use? This workshop walks through best practices and key tips to keep your marketing and pricing on track.
Brush up on your digital marketing know-how to get more traction with your website, and improve your sales.
How your content can inspire travelers to book your experience.
A look at operators of tours and activities who are winning the social media marketing game.