Marketing

Content marketing should be easy for operators, but many say they don’t have the time. Arival talked to Marica Brewster to find out how to make it simple
What goes into becoming a franchisee or franchisor in tours, activities and experiences? Arival spoke to Kai Kaapro and Hakan Ugdur to find out
Bucket lists are more likely to play a part in travelers’ decision making to visit a cultural site or monument than fame, new Arival research has found
Arival spoke to Sean Rice of Follow the Camino and One Foot Abroad to discover how they’re reengaging their potential customers
As long-standing platforms continuously change and new platforms emerge, it is important to keep evolving
TikTok is the easiest place for operators to share video content. Quickly approaching 1 billion users, it’s a fun place to show off your experiences
Operators should be leveraging customer UGC in their marketing. Here’s how Flytographer gathers and deploys authentic content at scale

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