Marketing
Monday, May 17 2021 | 11:00 AM EST
5 Ways to Maximize Direct Bookings Through Google in 2021
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever.…
Monday, May 17 2021 | 10:00 AM EST
Social Strategy for Direct Bookings
Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App…
Monday, May 17 2021 | 10:00 AM EST
5 Ways to Improve Your Website Conversion Rate
We will go over 5 actionable ways you can improve your website's conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile…
Wednesday, May 5 2021 | 20:00 PM EST
Advertising for an Uncertain Summer: How to Plan & Budget Your Campaigns
There may still be many unknowns about the upcoming season, but that shouldn’t stop you from planning, preparing and budgeting your marketing campaigns for the summer season. What you’ll learn:…
Wednesday, May 5 2021 | 19:30 PM EST
Advocate Marketing. Turn Your Customers into Influencers Who Drive More Business
What's better than your own marketing? Your target customers seeing their friend, at your business, being safe and having fun. This session will show you how to help your customers…
Wednesday, May 5 2021 | 19:15 PM EST
Website Copy That Converts. How to Say the Right Things the Right Way to the Right People
The first impression of your brand comes from the words and images you use. Yet tourism brands often give too little attention to website copy, failing to make a strong…
Wednesday, May 5 2021 | 19:00 PM EST
How to know if your website is high performing
Your website is focused on doing one thing, turning site visitors into bookers. We will review how best to measure the conversion performance of your website. We will provide an…
Wednesday, May 5 2021 | 11:50 AM EST
Google, Digital & the Pandemic (or How Tech Is Changing Everything)
Tours, activities and attractions have ridden a wave of digitization over the past year as the pandemic has fueled new traveler behaviors and forced changes on operators. In this session…
Wednesday, May 5 2021 | 11:00 AM EST
Using Photos can be a great way to connect with your customers, and to grow your tour or attraction revenue!
Using Photos during your experience can be a great way to connect with your customers, its also a great way to grow your tour or attraction revenue!
Wednesday, May 5 2021 | 10:30 AM EST
Learn how TOMIS provides Digital Marketing & Customer Experience Software for Tour Operators
TOMIS grows tour operator businesses through innovative marketing software and unparalleled industry expertise. As your personal marketing assistant, TOMIS automates previously manual marketing processes, saves you valuable time to focus…