Move Over Shopping Channel, Say Hello to the Next Generation of Video Shopping
10/11/2023 9:00 AM
Information
We know that vertical video is a powerful tool for inspiration and discovery but did you know it's also becoming a popular way to convert viewers into buyers? We'll dive into some of the latest research and analysis of the future of video based shopping and how platforms like TikTok and Instagram are looking to turn casual viewers into active shoppers by embedding travel booking experiences directly into their platforms. Will this be the next big threat to traditional resellers or just another flash in the pan? Whatever it turns out to be, this is not your grandma's shopping channel.