The largest population in the world, over 50% between 15 and 54 years old, a growing middle and upper class, mostly English speaking - India represents a critical market!
Their spending power can be attributed to professional advancement, international exposure, and higher discretionary income. There is an increase in travel demand that gives a new boost of life to the tourism industry. The pandemic created motivation to 'revenge travel' where millennials felt the urge to escape monotony, desire to explore, meet new people and make random travel plans.
Gen Z and Millennials are upbeat, moody, and spontaneous. An itinerary doesn't hold much importance because they may decide to prod an unusual region or destination rather than simply following a tour plan. Experiential travel is on the rise and travelers are looking to explore offbeat regions and immersive experiences. It can be in the form of rural tourism, culinary tourism, or adventure tourism. Join this workshop to learn how you can untap the potential of the new Indian traveler.