Marketing
Wednesday, February 2 2022 | 15:45 PM
The Great Google Debate
Google is claiming its stake in the Best Part of Travel with its new Things To Do initiative. Is this good for operators, distributors, travelers? Or is it just good…
Wednesday, February 2 2022 | 11:20 AM
Google Things to do – what it is, and what you should be doing about it right now
Google's 2021 release of their Things to do product is a very exciting step for our industry, offering free direct traffic to Operators. Getting your listings set up, and optimizing…
Thursday, June 10 2021 | 11:45 AM ESt
The Digital Journey: How Travelers Discover, Research & Book Multi-Day Experiences
Multi-day experiences are typically complex, big-ticket purchases that have long defied online buying. But that has been changing – and it’s poised to change only more. This short talk walks…
Thursday, June 10 2021 | 11:20 AM EST
SEO Essentials for Multi-Day Operators
A critical component of every tour operator’s digital presence is how they appear in organic search. But with the world of SEO and Google algorithms changing so rapidly, it can…
Wednesday, June 9 2021 | 12:20 PM EST
Digital Marketing for Multi-Day Operators
If you want to grow direct bookings for your tour operation, digital marketing is essential. This workshop walks through the essentials of online performance marketing campaigns, covering search engine marketing…
Monday, May 17 2021 | 21:00 PM EST
Earned Media through Photos and Social Channels
While earned media may seem like a complicated topic, in reality it’s quite simple. In this session, we’ll help you answer those questions to understand how you can be leveraging…
Monday, May 17 2021 | 21:00 PM EST
Double Your Impact: Leveraging Influencers as Content Creators
Influencers are more than the sum of their followers. They are talented content creators who can amplify high-quality, evergreen content that can mobilize your target audience to act. And best…
Monday, May 17 2021 | 20:00 PM EST
How do you know if your paid ad campaigns are converting clicks into bookings and at what acquisition cost
This class will take a deep dive into how to measure the ROI performance of your campaigns, how to calculate your return on ad spend and a secret weapon that…
Monday, May 17 2021 | 20:00 PM EST
Conversion Rate Optimization
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add…
Monday, May 17 2021 | 19:30 PM EST
A Direct Discussion with Direct Marketers
We'll kick off the MasterClass with a panel of the three most experienced marketers in the tours, activities and attractions sector. What trends in Direct Booking marketing are they seeing?…
