Sessions
Wednesday, October 12 2022 | 10:30 AM PDT*
Optimize Your Marketing for Repeat Referral Customers
Business owners know referral and repeat (R&R) bookings are essential to a profitable business, yet many tour, activity and attraction operators don’t do marketing for R&R bookings. In knowing that…
Wednesday, October 12 2022 | 10:30 AM PDT*
Profit-Driven Storytelling
Your business's growth—and profitability—depends more than you think on the stories you tell. In this first of a two-part session, Mitch and Akila will help you craft your brand story,…
Wednesday, October 12 2022 | 09:00 AM PDT*
The Future of OTAs
With hundreds of online travel agencies and digital distributors focused on travel experiences, the channel has only become more important – and more complex – for operators and attractions. This…
Wednesday, October 12 2022 | 09:00 AM PDT*
The Need for Niche: The Rise of Specialty Marketplaces
There are hundreds of online travel agencies (OTAs) focused on tours and activities. Many focus on a particular segment, from attraction tickets and food to hiking, biking, surfing and more…
Wednesday, October 12 2022 | 09:00 AM PDT*
Today’s Experiences Traveler: Exclusive Consumer Trends from Arival & Phocuswright
Travelers are returning and ready to experience, the last two-plus years have changed them profoundly. This session presents exclusive insights from a new, 12-country survey of travelers on all things…
Tuesday, October 11 2022 | 16:00 PM PDT*
The Google View on Things to do
It’s been one of the most talked-about topics in tours, activities and attractions: Google’s major foray into experiences with Google Things to do. This talk and Q&A from the head…
Tuesday, October 11 2022 | 16:00 PM PDT*
An Introduction to the DEI Journey
When businesses prioritize diversity, equity, and inclusion, everybody wins. DEI initiatives have been shown to deliver positive financial outcomes for companies and better experiences for customers. In a tough hiring…
Tuesday, October 11 2022 | 16:00 PM PDT*
House of Eternal Return: Inside the Weird, Immersive World of Meow Wolf
What started as an unruly artists collective has emerged as a defining brand leader in the rapidly expanding world of immersive art experiences. This talk and intimate discussion with Meow…
Tuesday, October 11 2022 | 16:00 PM PDT*
The Future of Virtual is Inclusive
Some say virtual tours and experiences were just a flash in the pandemic pan. But for many, many millions of wannabe travelers – including elderly, disabled, underprivileged – the virtual…
Tuesday, October 11 2022 | 14:00 PM PDT*
Channel Management: Strategy & Technology
It’s been a much-debated and often misunderstood buzzword of the past few years: channel management. This workshop breaks down what it is, what it isn’t, how to evaluate whether your…
