With a decade of experience in the travel and tourism industry, Alexi has worked both on the OTA and Operator side of the tours and activities space. She brings a wealth of OTA knowledge from 6 years working the supply side at GetYourGuide from early startup to growth stages in Berlin, and having opened their London and New York offices. Now at Big Bus Tours, Alexi leads their global sales function driving all B2B sales distribution channel strategy and growth. Big Bus Tours is the largest operator of sightseeing tours in the world with 23 cities across 4 continents. Her team manages and develops both global trade and in-destination partnerships in assigned cities as well as devloping source markets in assigned region outbound to all Big Bus cities globally.
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This session is designed for operators that already work with OTAs. It will examine listing optimization strategies across leading platforms such as Viator, GetYourGuide, Musement and others, explore OTA strategies…