Adrian Jones has over 30 years of experience in the visitor attraction sector. He came to America in 2004 as General Manager for Madame Tussauds Las Vegas and played a key part in Merlin Entertainments’ aggressive growth in the USA. He led the opening teams for the first LEGOLAND Discovery Center in Chicago in 2008 and the Madame Tussauds Hollywood in 2009 before moving to Florida to head up the hugely successful launch of LEGOLAND Florida theme park in 2010. His 10-year plan quickly moved LEGOLAND Florida into a Resort proposition, with the opening of a water park and two hotels. He then became the President of Merlin Entertainments in the USA in 2017, overseeing over 30+ attractions. He has recently moved to ARTECHOUSE as SVP of Operations, being responsible for operations, brand development, commercial operations, and NBD. ARTECHOUSE is a ‘technology-driven art experience’ with locations in NY, DC & Miami with plans to expand aggressively over the coming years.
Has Spoken At
Immersive Reality and Innovative Product Design: How Emerging Tech and Immersive Innovation are Shaping the Future Guest Experience
Entrepreneurs are creating innovative new experiences that blend technology and live interaction to create entirely new visitor experiences. Hear from immersive innovators on how visitor attractions should – and should…