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Your business's growth—and profitability—depends more than you think on the stories you tell. In this first of a two-part session, Mitch and Akila will help you craft your brand story, product story, and the pitch you make to partners who amplify your business, including press pitches. Getting these three narratives right creates significant ROI and is one of the most practical things you can do for your business.
Mitch and Akila take the principles outlined in their presentation (directly before this session), and now apply them to tour businesses in the room, in this practical and interactive second part to their talk on how storytelling directly affects ROI through your brand, tour products and pitches to partners and press.