From Ideation to Activation: Innovating the Next Great Experience

10/12/2022 10:30 AM PDT*

Attractions, Operations

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Innovation is easy to talk about but hard to do. How can we all create the next great attraction experience? This talk from the head of attractions at the Up at the O2 in London is all about “activitations.” Dan Hurst walks through their creative process, from ideation and implementation to delivering, learning and improving.

Event: 2022 Las Vegas

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