About Me
Lori is SVP of Global Trade Sales at Go City and host of the Experience This! Travel Show. She is an accomplished travel executive with a passion for helping Tour, Attraction, and Experience Distributors grow in the evolving tourism market. With a rich background in business development, distribution, strategic planning, and leadership roles at top companies like Saga Holidays, TNT Vacations, and Go City, she excels at identifying growth opportunities. She’s also an avid mountain climber!
Has Spoken At
Wednesday, October 2 2024 | 09:00 AM CET
Innovation Showcase Full Program
PEEK Is the 2024 WINNER of The Innovation Showcase, sponsored by Belvera Partners and Phocuswright. The showcase highlights extraordinary innovation in the Best Part of Travel: Tours, Activities, Attractions, Events…
Wednesday, October 12 2022 | 10:30 AM PDT*
Yielding Up: A Deep Dive on Dynamic Pricing & Revenue Management
Revenue management may be standard practice in other parts of travel, but it’s still early days in tours and attractions, with less than 1% of attractions engaging in dynamic pricing.…
Tuesday, October 11 2022 | 14:00 PM PDT*
Channel Management: Strategy & Technology
It’s been a much-debated and often misunderstood buzzword of the past few years: channel management. This workshop breaks down what it is, what it isn’t, how to evaluate whether your…