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Last, but certainly not least, we turn our full attention to tour guides. As well all know, a fantastic guide can make or break a tour. But guiding is so much more than just learning the route and script, and being available to lead the tour. In this final mainstage discussion, we’ll talk about techniques and strategies to empower your guides to become master storytellers and engaging presences, and welcome Lauren Shannon of Arigato Japan Food Tours, to talk about how to scale a business and build a community of loyal guides.