Arival Guide to Channel Management: Strategy, Connectivity & Technology
The complete guide to channel management, including strategies for operators of tours, activities and attractions, and a directory of channel manager vendors to help operators and distributors evaluate potential partners
Summary
Channel management has been a rising buzzword in tours and activities, but what exactly is it, and why should tour and activity operators care? This report explains what it is and why it matters, presents channel management strategies for different types of operators, and provides a directory of channel manager vendors to help operators evaluate potential partners.
Who This Guide is For:- Operators: This guide is designed for tourism professionals at medium to large operators of tours, activities and attractions that engage in – or are considering engaging in – travel industry distribution and work with multiple distribution channels and partners.
- Distributors & Other Travel Brands seeking access to tours, activities and attractions to offer to their customers.
WHAT’S IN THIS GUIDE:
- Introduction
- What You’ll Learn
- Who This Guide is For
- What Is Channel Management?
- Distribution Connectivity in Experiences Today
- Distribution with Channel Management
- What a Channel Manager Should Do
- Do You Need a Channel Manager?
- Evaluating Channel Managers
- Seven Key Considerations
- Channel Management & Distribution Options
- Channel Management Providers: Matrix
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