Markus Raupach

Founder and Co-Owner of the German Beer Academy

About Me

Markus Raupach is a beer writer and beer sommelier from Bamberg, Germany. Publishing since 2005 he now has written more than 40 books about German beer culture and other related topics (for example the Berlin Beer Guide and the Bavarian Beer Guide). He also works for several media including nationwide magazines. 2013 he founded the German Beer Academy training professionals, beer sommeliers and gastronomy-employees ( He also was a trainer of the German national team of beer sommeliers and is the inventor of the beer sommelier game (

Markus Raupach studied German and History at the Bamberg University and founded his first own company in 1997. This media agency and publisher work with customers from all over Germany, with a focus in Bavaria and Berlin ( In 2013, he passed the Beer Sommelier exam and founded the German Beer Academy, 2015 he passed the Spirit Sommelier exam being promoted to “Ambassador of Spirit Enjoyment” and 2017 he also passed the Cheese Sommelier exam. Markus is a member of the board of Bierland Oberfranken e.V., the society of the Franconian breweries, and of the board of Spirit Sommeliers. He routinely works for the Bavarian and German Brewers Association (for which he also works as an ambassador), Private Brauereien and breweries like Pilsener Urquell, Warsteiner, Maisel, and Veltins. He also did tastings abroad, for example at the German embassy in Warsaw, Poland.

Markus Raupach is a jury member of the European Beer Star. In 2015, the Bavarian Brewers Association and the Bavarian Hotel and Gastronomy Association honored him with the title of „Goldene BierIdee“ for the foundation of the German Beer Academy and his journalistic work. In 2019 he was awarded this title again, this time for his project of the “Walk of Beer”, realized in Forchheim, Bavaria. 2012 his hometown awarded Markus Raupach with the „Bamberger Bierorden“. This medal is given to persons who particularly made an outstanding contribution to the recognition of Bamberg and its unique beer culture. 2016 Markus Raupach was voted to be one the most important “Beer People” in Germany by a survey amongst German Brewers, Journalists and Bar/Restaurant/Pub owners. You can find a number of testimonials about his work on and





Has Spoken At

Events Spoken At:


Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021. articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].