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Attraction ticketing remains one of the most persistent challenges for tour operators, OTAs, and other resellers. The multiple challenges of overtourism, inefficient technology and distribution fragmentation create barriers to growth, improved customer satisfaction and more efficient ticket access. As demand continues to grow, so too will the challenges.
In this joint webinar from Arival and ETOA (European Tour Operators Association), we’ll dive into the state of attraction ticketing and distribution in Europe’s vibrant tourism sector. Join Douglas Quinby, CEO and Co-founder of Arival, alongside Viktoria Lacroix, Senior VP Destinations & Partnerships (EMEA & Asia), Go City and Tim Fairhurst, General Director, ETOA and Ann Wilson, Head of Sales, Historic Royal Palaces, to explore how technology, collaboration, and innovation are addressing this pressing challenge.
Topics We’ll Cover:
- The Barriers to Access: Why securing attraction tickets remains difficult for operators and resellers, and actionable solutions to overcome these hurdles.
- The Role of Technology: A look at the digital tools and platforms transforming attraction ticketing and streamlining distribution.
- Future Opportunities: Key trends driving change in the collaboration between attractions, operators, and resellers.
Whether you’re a visitor attraction, tour operator, DMC, OTA, or reseller, this webinar will provide actionable strategies to navigate the complexities of attraction ticketing and grow your business in 2025 and beyond.
Open to all. RSVP required.

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