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This roundtable assembles industry leaders of tours, activities and attractions for their views on the biggest trends and developments shaping our industry for 2025 and beyond. This entertaining and thought-provoking roundtable will be an open, intimate discussion on all of the issues that matter, from TikTok, OTAs and AI to the election, the economic outlook, and much, much more. Join us for this fun closing general session where no question will go unanswered and no topic is too hot to handle.