Lauren Herpich
Founder & Owner
Local Food Adventures
About Me
Lauren McCabe Herpich is the founder and owner of Local Food Adventures, a food tour and private events company that provides guided walking food tours throughout Oakland and the San Francisco Bay Area’s East Bay. She is also the co-CEO of Global Tours Connect, the first industry-forward collaborative online booking platform created by tour operators for tour operators. Lauren brings more than 15 years of marketing and communications experience to Global Tours Connect. She started her career at CNBC’s Washington, D.C. bureau where she covered the 2004 Presidential Election as a segment producer for its nightly politics program Capitol Report. She then transitioned into marketing and communications with positions at Discovery Communications and then as the assistant director of brand strategy and promotion for PBS KIDS. Prior to moving to the Bay Area, Lauren led digital marketing for more than 1200 Sears Hometown Stores across the U.S. Lauren has a master’s degree in integrated marketing communications from the Medill School of Journalism, Media and Integrated Marketing Communications and a certificate in media management from the Kellogg School of Management at Northwestern University. She also holds dual bachelor’s degrees in media arts and journalism (magna cum laude with honors) from the University of Arizona, where she was a campus tour guide She lives in the East Bay with her husband and son.
Experience
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Founder & Owner
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Founder & Owner
Lauren McCabe Herpich is the founder and owner of Local Food Adventures, a food tour and private events company that provides guided walking food tours throughout Oakland and the San Francisco Bay Area’s East Bay. She is also the co-CEO of Global Tours Connect, the first industry-forward collaborative online booking platform created by tour operators for tour operators. Lauren brings more than 15 years of marketing and communications experience to Global Tours Connect. She started her career at CNBC’s Washington, D.C. bureau where she covered the 2004 Presidential Election as a segment producer for its nightly politics program Capitol Report. She then transitioned into marketing and communications with positions at Discovery Communications and then as the assistant director of brand strategy and promotion for PBS KIDS. Prior to moving to the Bay Area, Lauren led digital marketing for more than 1200 Sears Hometown Stores across the U.S. Lauren has a master’s degree in integrated marketing communications from the Medill School of Journalism, Media and Integrated Marketing Communications and a certificate in media management from the Kellogg School of Management at Northwestern University. She also holds dual bachelor’s degrees in media arts and journalism (magna cum laude with honors) from the University of Arizona, where she was a campus tour guide She lives in the East Bay with her husband and son.
Has Spoken At
Wednesday, October 30 2019 | 11:00 AM
Let’s Get Direct about Growth and Distribution
This operator roundtable delves into challenges and best practices around working with OTAs, managing distribution channels and building a direct and diversified sales strategy.
