Haley Ward serves as Vice President of Sales for Hudson Yards Experiences at Related Companies. Haley joined Related in 2018 and is in charge of an active sales program for third-parties, strategic partnerships, and business development for the attractions at Hudson Yards including Edge and City Climb. Haley’s career has taken her from Broadway, where she managed group sales for WICKED the Musical, to The Metropolitan Museum of Art where she headed up tourism sales and marketing efforts.
Head of Tourism Sales and Marketing, The Metropolitan Museum of Art
Haley Ward is the Head of Tourism Sales and Marketing at The Metropolitan Museum of Art. She is responsible for a viable, active, and effective tourism marketing program to keep the Museum front of mind with tourists researching or planning travel to NYC. Haley collaborates with local, national, and international partners, tourism professionals, and organizations to create strategic partnerships and stimulate increased visitation to the Museum. She travels both domestically and internationally for the Museum and is based out of New York City.
Haley came from 321 Theatrical Management where she was responsible for group sales and marketing for the Broadway production of WICKED the Musical and other Broadway and off-Broadway shows, creating new educational workshops and tours, and leading a team to achieve ticket sales goals and while maintaining excellence in customer service.