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Wednesday, March 6 2019 | 13:00 PM

Interviews 2019 Berlin

Dynamic Pricing: The Moulin Rouge Story

It’s been standard practice for airlines and hotels for decades. But for tours and attractions, dynamic pricing and yield management is still in its infancy. In this talk, the architect…

Wednesday, March 6 2019 | 13:00 PM

Operations 2019 Berlin

Yield Management & the Future of Pricing

Does yield management truly have a future in Tours, Activities & Attractions? Are operators ready? Is the technology there? Will travelers accept it? This expert roundtable will debate the pros…

Wednesday, March 6 2019 | 13:00 PM

Marketing 2019 Berlin

Let’s Get Direct: Strategies for Growing Direct Channels

In an age of rapidly rising online travel agencies and the growth of third-party distribution, growing direct booking channels is moving to center stage for every tour, activity and attraction…

Wednesday, March 6 2019 | 13:00 PM

Distribution 2019 Berlin

What Can We Create Together? The #MonkeyFirst Principle for DMOs & Operators

Destination marketing organizations (DMOs) play a central role in marketing Europe to the world’s travelers. But as our industry changes, so must we all. In this talk inspired by Google’s…

Monday, March 4 2019 | 13:00 PM

Distribution 2019 Berlin

Using Tech to Go Direct and Improve Visitor Access

Sometimes there can be too much of a good thing. With surging visitor volumes and growth from OTAs and resellers, the Van Gogh Museum re-engineered their strategy – and their…

Monday, March 4 2019 | 13:00 PM

Distribution 2019 Berlin

The Distribution Debate: Operators & OTAs

Distribution dynamics in Tours, Activities & Attractions are changing rapidly. OTAs are growing fast, raising lots of capital, acquiring reservation systems and driving all sorts of change. This poses many…

Monday, March 4 2019 | 13:00 PM

Operations 2019 Berlin

Getting More than You Pay For

What started as a seemingly hair-brained idea some 15 years ago has become a disruptive force in touring across Europe and around the world. Now nearly synonymous with free tours,…

Monday, March 4 2019 | 13:00 PM

Marketing 2019 Berlin

Sustainability that Sells – Roundtable

This roundtable assembles distinct voices across Europe's Tour and Attraction landscape to address the challenges before our industry: how we transform rapid travel growth into responsible tourism development to benefit…

Thursday, September 27 2018 | 13:00 PM

Operations 2018 Las Vegas

Big Voice: The Price of Entry

One of the busiest, donation-only museums had to make the tough call to implement a visitor fee. How they executed the change - and maintained a positive customer experience -…

Thursday, September 27 2018 | 13:00 PM

Operations 2018 Las Vegas

Unforgettable: The Tours That Get Remembered

Be a Better Guide founder and tour guide whisperer Kelsey Tonner tells us how to connect with guests and create experiences that will stay with customers forever.

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