Online travel agents (OTAs) can be important tools to help operators widen the reach of their tour, activity or attraction. While operators often prefer direct website bookings to avoid commission fees that most OTAs require, distributors can help travelers from across the globe and the next street over alike book memorable things to do.
Klook has in just a few short years grown to become a leading online travel agency (OTA) for tours and activities across Asia. Now, with a $500 million war chest, they have big plans for global expansion.
Distribution dynamics in tours, activities and attractions are rapidly changing. Online travel agencies (OTAs) are growing fast, raising lots of capital, acquiring reservation systems and driving all sorts of innovations.
Most tour and activity operators start with passion and follow their instinct and expertise to design great guest experiences. Tomorrow’s operators will use data analysis and careful customer observations to design experiences of the future.
Arival’s Sales & Distribution Trends & Outlook 2020 report explores the key trends shaping sales and distribution for travel’s third-largest sector: tours, activities, attractions, events, and experiences.
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