How to Make Your OTA Listings Go Viral

Klook’s general manager weighs in on how to optimize your listings, the importance of video content, and the types of experiences that perform best, at Arival Activate | Bangkok 2023

Reading Time: 1 minute 40 seconds

PARTNER POST | SPONSORED by Klook

With online travel agencies (OTAs) the fastest growing channel for distribution, getting found on OTAs becomes increasingly important for operators of tours, activities and attractions. 

After the “OTA Town Hall” at Arival Activate | Bangkok, which was one of the liveliest and most well-attended sessions, I caught up with one of the panelists — Nathan Szabo, General Manager for Europe, Americas, Middle East & India at Klook

He offered some insights on how operators can “go viral” on Klook by increasing conversion levels, optimizing your content and listings, participating in campaigns and promotions, and benchmarking yourself against your competition. 

Szabo emphasized the importance of including video and images on product description listings and finding ways to differentiate yourself in order to stand out above your competition by offering different, unique traveler experiences. 

He also shared some insights on what types of experiences are performing best on the platform, and the things that seem to be growing in popularity among travelers, such as outdoor experiences, culinary experiences, and the growing focus on sustainability. 

Watch the full conversation here:

Nathan Szabo from Klook offers insights on how operators can ensure their listings stand out on OTAs at Arival Activate | Bangkok in June 2023
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The OTA Town Hall at Arival Activate | Bangkok featured senior representatives from GetYourGuide, BeMyGuest, Grasshopper Adventures and Merlin Entertainments in addition to Klook, and was the most attended breakout session of the entire conference.  

Watch the full on-demand recording of the OTA Town Hall (coming soon!) with an Insider Pro Access membership. 

Better yet, join us at the upcoming Arival 360 | Orlando this October to dig deeper into working with OTAs and other distribution channels, and so much more. We hope to see you there!

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