Operator Stories

While self-guided audio tours have been around as long as the Walkman, technology is bringing a new level of interactivity
Skepticism of virtual tours may be widespread but Prague City Adventures have seen success even if the market shrinks as travel returns
Spain-based food tour operator Devour Tours has joined City Experiences’ growing portfolio of land-based experiences
Small groups, locals, direct booking? Not for ghost tour operator Auld Reekie Tours. They’re all in on OTAs, international visitors, and bigger groups
Selling a business takes longer than you think, and can have financial, as well as legal and emotional, implications
Local and regional travelers have taken to Malahat SkyWalk in droves, but it needed to be sensitive to the situation, keep marketing tight and make sure the community were on their side
Intrepid Travel’s campaign is helping vaccinate those in remote communities, educate people and raise awareness of the need for vaccine equity
Operators should be leveraging customer UGC in their marketing. Here’s how Flytographer gathers and deploys authentic content at scale
Lauren Hefferon of Ciclismo Classico on passion, marketing and getting back to basics
Outdoor operators are looking at a strong summer season. Brandon Gonski of Glacier Raft Company shares his tips to make sure it’s successful

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