“Yer a Wizard, Harry!” Warner Bros. Is Taking Its Popular Studio Tour to Asia

Warner Bros. Entertainment’s head of business development on enhancing the customer experience, expanding to Japan, and the outlook for 2023 and beyond

Reading Time: 1 minute 40 seconds

by | 23 May 2023

Recently at Arival 360 | Berlin 2023 I had a one-on-one conversation with Sophie Harvard-Williams, Head of Business Development for London and Hollywood at Warner Bros. Entertainment, which runs the incredibly popular Making of Harry Potter studio tours.

We discussed her focus for 2023, expanding to Japan, enhancing the customer experience, challenges for 2023 and beyond, and of course her Hogwarts House (it’s not what you might think!) 

“We are opening the Warner Bros. Studio Tour Tokyo: The Making of Harry Potter this summer,” shared Harvard-Williams, “so we’re all very busy at the moment. We will be replicating what we do in London, in Tokyo on a much bigger scale.”

Watch the full interview here:

Warner Bros. Entertainments’ Sophie Harvard-Williams discusses shares the news of their Japan expansion with Arival editor Janelle Visser at Arival 360 | Berlin 2023

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Harvard-Williams also spoke on a hot topics panel alongside Ben Drew, president of Viator, Patric Sjoberg, president and CEO of Stromma Group, and Tina Kyriakis, Founder of Alternative Athens. The panel discussed recession concerns, distribution strategy and emerging technologies such as ChatGPT; Insider Pro Access members can watch the full recording here. 

Learn more at Arival | Activate Bangkok 2023

Join us in Bangkok in June 2023 to connect in-person with Harvard-Williams and her team, as well as other industry leaders in the tours, activities and attractions sector. Together we’ll learn more about the state of recovery in experiences, and dive into topics such as distribution strategy and emerging technologies with a special focus on the Asia Pacific. 

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

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Header photo: Pexels / Mikhail Nilov

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Tags: attractions, japan, Featured, Interview, Studio Tour, Expansion, Harry Potter, Warner Bros, Tokyo

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WHAT'S THE DIFFERENCE BETWEEN ARIVAL | ACTIVATE EDINBURGH AND ARIVAL 360 | VALENCIA AND WHICH SHOULD I ATTEND?

Since 2019, Arival has hosted one major event in Europe each year. For 2024-2025, we’re thrilled to offer two exciting events: Arival 360 | Valencia and Arival | Activate Edinburgh. Here’s a quick comparison to help you decide which event to attend—or why you might want to come to both:

Arival 360 | Valencia (28-30 April 2025)
  • Scope: Flagship European Event with a global reach; up to 30% of attendees from outside Europe, including the U.S., Middle East, LATAM, and APAC.
  • Audience: Experience creators, tech and distribution companies, and industry professionals from around the world.
  • Arival Theater Content: Global topics including: over-tourism and sustainability, technology, distribution, European consumer and operator trends.
  • Breakout Sessions: In-depth workshops on operational best practices, product expansion, AI, channel management, marketing tech, a Spain-specific track and an Innovation Showcase highlighting the most tech-savvy companies in our industry.
  • Networking: Connect with leading OTAs and distribution companies, and build valuable partnerships.
  • Location: Valencia, a stunning coastal city offering rich cultural experiences.
  • Attendees: Approximately 800, providing extensive networking opportunities.
Arival | Activate Edinburgh (23-25 November 2024)
  • Scope: Regional focus on the UK, Ireland, and the Nordic regions.
  • Audience: Operators and industry professionals from the region.
  • Content: Gain insights on regional topics like technology, distribution strategies, and hear from top regional tourism leaders.
  • Breakout Sessions: Experience hands-on learning at Edinburgh’s top attractions and tours, with sessions on visitor experience, digital journeys and innovative tour development. In-depth sessions for companies at the beginning of their digital journey and more advanced sessions for people and companies looking to elevate their experience.
  • Networking: With a more intimate setting. you’ll have more time to build deeper connections and create more meaningful interactions with your current and future partners including distributors, tech companies, DMOs and more.
  • Location: Edinburgh, known for its stunning architecture and historic charm
  • Attendees: Approximately 400, fostering an intimate peer-to-peer learning and networking environment.
Key Differences:
  • Global vs. Regional Focus: Valencia is a global event with an international audience, while Edinburgh is a regional event focused on the UK, Ireland, and Nordic regions.
  • Event Size: Valencia hosts about 800 attendees, providing broad networking opportunities, whereas Edinburgh’s 400 attendees create a more intimate, focused environment.
  • Content and Sessions: Valencia features global themes and advanced topics, whereas Edinburgh provides region-specific insights and hands-on experiential learning.
  • Location Experience: Valencia providing a coastal escape and Edinburgh offering historic and iconic attractions.
  • Who Will Be There: The most valuable part of Arival Events is the connections you make and the partnerships you build to grow your business. At Arival | Activate Edinburgh, you’ll engage with key industry players in the UK, Ireland, and Nordic regions. If your business focus is on these areas, Edinburgh is where you need to be. For those targeting broader European or global markets, Arival 360 | Valencia offers the ideal platform to network with international leaders and innovators. 
Why attend both?

With limited opportunities for business development, learning, and networking in our industry, attending both events is a strategic move. By participating in both Edinburgh and Valencia, you maximize your exposure to diverse markets and influential contacts. 

However, if budget constraints or a specific regional focus dictate your decisions, choose the event that best aligns with your primary business goals. Join us in Edinburgh for regional insights or Valencia for global perspectives—or better yet, attend both to fully leverage the potential of Arival’s expansive network.

For service providers such as a restech or ticketing platform, distribution company, or other services including marketing, AI tools, etc., attending both gives you access to attendees from both markets to connect with your current customers and to meet new ones!

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At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

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