Related Sessions
Wednesday, March 6 2019 | 13:00 PM
Let’s Get Direct: Strategies for Growing Direct Channels
In an age of rapidly rising online travel agencies and the growth of third-party distribution, growing direct booking channels is moving to center stage for every tour, activity and attraction…
Monday, March 4 2019 | 13:00 PM
Getting More than You Pay For
What started as a seemingly hair-brained idea some 15 years ago has become a disruptive force in touring across Europe and around the world. Now nearly synonymous with free tours,…
Monday, March 4 2019 | 13:00 PM
Using Tech to Go Direct and Improve Visitor Access
Sometimes there can be too much of a good thing. With surging visitor volumes and growth from OTAs and resellers, the Van Gogh Museum re-engineered their strategy – and their…
Monday, March 4 2019 | 13:00 PM
Sustainability that Sells – Roundtable
This roundtable assembles distinct voices across Europe's Tour and Attraction landscape to address the challenges before our industry: how we transform rapid travel growth into responsible tourism development to benefit…
Thursday, September 27 2018 | 13:00 PM
Big Voice: The Price of Entry
One of the busiest, donation-only museums had to make the tough call to implement a visitor fee. How they executed the change - and maintained a positive customer experience -…
Thursday, September 27 2018 | 13:00 PM
Unforgettable: The Tours That Get Remembered
Be a Better Guide founder and tour guide whisperer Kelsey Tonner tells us how to connect with guests and create experiences that will stay with customers forever.
Thursday, September 27 2018 | 13:00 PM
Big Voice: Let’s Add a City – or Several
Learn the growth strategies that Culinary Adventure Co. used to expand its local food tour operation into a national operator, now in six major cities across Canada.
Wednesday, September 26 2018 | 13:00 PM
Help with Yelp: Using Online Review Sites To Grow Your Business
More than nine in 10 consumers turn to review sites to choose a local experience or business. You've probably seen your business on review sites like Yelp, but have you…
Wednesday, September 26 2018 | 13:00 PM
What the Heck Are We (and How Do We Brand)?
This roundtable of marketing masters from Tours, Activities & Attractions explores the power and potential of brands to transform our marketplace.
Wednesday, September 26 2018 | 13:00 PM
Weathering the Storm Staying Strong When Your Reputation is Under Attack
Hear some of the valuable lessons learned from one of our industry's biggest brands as it picks up and moves forward amid one of the toughest PR challenges imaginable.