John Carroll is a Senior Brand Evangelist at Yelp. He speaks at conferences across North America educating business owners about Yelp and growing in a Review Economy. He also leads Yelp’s business content channels like the Yelp Blog For Business Owners and Yelp’s webinar series. He has contributed to Forbes and been a guest on the Business Insanity Talk Radio show. John also acts as a liaison between the small business community and different divisions within Yelp.
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More than nine in 10 consumers turn to review sites to choose a local experience or business. You've probably seen your business on review sites like Yelp, but have you…