Enrique Ybarra is the founder, president and CEO of City Sightseeing Worldwide, the World’s leading open-top bus and boat tour company. Since he turned his entrepreneurial dream into a reality in 1992 when he founded Compañía Hispalense de Tranvías to show visitors around Seville, Ybarra has developed his business model and managed to take the City Sightseeing brand to over 100 cities on five continents. City Sightseeing not only provides double decker bus tours, boat tours, sightseeing train tours, and guided walking tours, but has become a marketplace for tourist experiences available in the most popular global destinations as it has grown throughout the years.
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Thursday, November 11 2021 | 12:00 PM
Building a Global Tours & Activities Brand
From flight and hotels to footwear, food and cups of coffee, global brands are a part of our daily life. The consumer’s bread and butter, so to speak. But few…