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Wednesday, June 9 2021 | 10:40 AM EST

Distribution 2021 Accel - The Multi-Day Tours Forum

The Future of Multi-Day Distribution

The marketing and selling of multi-day tours have long been dominated by the traditional trade channels of wholesalers, inbound agencies, and travel agents. But this model is changing – and…

Monday, May 24 2021 | 10:00 AM SGT

Distribution 2021 Dubai

OTAs, Tech & the Outlook for Tours & Attractions

Digital, distribution, and online platforms are ushering in dramatic change, from how travelers plan and book to how operators and distributors connect. The pandemic has only accelerated the need for…

Monday, May 17 2021 | 21:00 PM EST

Marketing 2021 Accel - Direct Booking MasterClass

Earned Media through Photos and Social Channels

While earned media may seem like a complicated topic, in reality it’s quite simple. In this session, we’ll help you answer those questions to understand how you can be leveraging…

Monday, May 17 2021 | 21:00 PM EST

Marketing 2021 Accel - Direct Booking MasterClass

Double Your Impact: Leveraging Influencers as Content Creators

Influencers are more than the sum of their followers. They are talented content creators who can amplify high-quality, evergreen content that can mobilize your target audience to act. And best…

Monday, May 17 2021 | 20:00 PM EST

Marketing 2021 Accel - Direct Booking MasterClass

How do you know if your paid ad campaigns are converting clicks into bookings and at what acquisition cost

This class will take a deep dive into how to measure the ROI performance of your campaigns, how to calculate your return on ad spend and a secret weapon that…

Monday, May 17 2021 | 20:00 PM EST

Marketing 2021 Accel - Direct Booking MasterClass

Conversion Rate Optimization

Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add…

Monday, May 17 2021 | 19:30 PM EST

Marketing 2021 Accel - Direct Booking MasterClass

A Direct Discussion with Direct Marketers

We'll kick off the MasterClass with a panel of the three most experienced marketers in the tours, activities and attractions sector. What trends in Direct Booking marketing are they seeing?…

Monday, May 17 2021 | 11:00 AM EST

Marketing 2021 Accel - Direct Booking MasterClass

5 Ways to Maximize Direct Bookings Through Google in 2021

Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever.…

Monday, May 17 2021 | 10:00 AM EST

Marketing 2021 Accel - Direct Booking MasterClass

Social Strategy for Direct Bookings

Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App…

Monday, May 17 2021 | 10:00 AM EST

Marketing 2021 Accel - Direct Booking MasterClass

5 Ways to Improve Your Website Conversion Rate

We will go over 5 actionable ways you can improve your website's conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile…

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