Distribution has never been more complex, nor has it ever been changing so quickly. This workshop takes a deep dive on all things distribution, including insights on the latest trends in travel distribution, to help you map a strategy across channels, source markets, and more. Key topics will include:
- What channels should you prioritize and why?
- How do you measure the ROI of third-party distribution vs. your direct channel?
- What are key source market trends and how do you identify the right partners?
- What is the state of technical connectivity, how is it changing and what do visitor attractions need to know?
- How can you create a successful distribution strategy for 2023 and beyond