Fever’s Playbook: Local, Live & In-Demand

04/29/2026 4:15 PM CET

Direct Booking, Attractions, Distribution, Consumer Trends, Marketing, Product

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Fever isn’t just another OTA — and that’s exactly the point. In this one-on-one conversation, Rocío Trujillo Alba breaks down Fever’s model for discovering, creating, and scaling local events and experiences. We’ll explore how demand is shifting toward time-bound, culturally driven products, how the platform taps into local demand, and what that means for the broader experiences market. We’ll discuss what operators can learn from Fever’s approach, opportunities for operators to participate or partner, and how this model challenges traditional thinking about experiences and distribution.

Event: 2026 Arival | 360 Valencia

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