Sustainability in Action: Lessons Learnt, Ideas for Now

11/25/2024 9:00 AM CET

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Sustainable tourism is not just a trend, it's not new. Paul Easto, Founder of The Wilderness Group and chief sustainability officer of the Active Travel Group, delves into key lessons learnt from two decades of sustainable tourism development, and why a different approach might help future travellers make better choices. Reflecting on successes and failures, he walks through key themes currently shaping the market and offers actionable steps you can take that not only benefit the planet, but also reward your guests and drive your business' success.

Event: Arival | Activate Edinburgh 2024

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