Let’s Get Direct: How The Tour Guy Built a Big Business on Consumer Direct Bookings

03/06/2023 10:00 AM

Marketing, Operations

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While the OTA (online travel agency) debate in tours and activities goes on without end, many operators quietly build big businesses with direct bookings. Here’s how The Tour Guy built a thriving operation across 10 destinations almost entirely on direct consumer marketing and booking.

Event: Arival 360 | Berlin 2023

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