Can Branding Grow Your Tour & Activity Business

10/29/2019 11:00 AM

Marketing

Information

Amid the rapid growth of tours and activities, where are global brands? Why hasn’t this taken hold? More and more companies are building multi-destination tour brands, seeking to extend their names and establish brand standards across multiple destinations and experiences. Will it work? And what does it mean for operators? When should an operator extend their brand, or consider licensing a global brand? This panel of aspiring global brands will tackle these questions and more.

Event: Orlando 2019

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