Jack Louis

President, Fat Tire Tours

Fat Tire Companies

About Me

Jack is President of Fat Tire Tours, a leading bicycle tour company, with 12 locations across Europe and North America. The company specializes in single day bicycle tours, Segway tours, walking tours, and skip-the-line experiences.

Jack began with the company as a tour guide in 2005 and instantly fell in love with serving as a city’s ambassador to travelers. The passion of providing unforgettable experiences through superior customer service still drives Jack in his leadership of Fat Tire Tours.

As President of Fat Tire Tours, Jack oversees the company’s overall expansion, digital marketing, and senior management team. He has worked hard to mature a strong operations business into a company obsessive over customer acquisition, pursuing excellence, developing a family atmosphere, and improving the guest experience.

Today, Fat Tire Tours enters its 20th year of business and has been highlighted by Forbes, USA Today, and Conde Nast. TripAdvisor featured two different Fat Tire Tours’ experiences in their Travelers’ Choice Awards Top 25 Experiences worldwide.

Jack has been recognized by BounceExchange as Digital Marketer of the Year (2016) and twice been selected to sit on their product advisory board. He was selected by Phocuswright to participate in the 2018 Young Leaders Summit for the travel industry’s best and brightest leaders aged 35 and under.


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