Thomas Kratsch is President & CEO of Activities & Tours Marketing by TRK Creative Group. Thomas founded TRK Creative Group in early 2015 to serve the unique and specialized marketing needs for activity and tour businesses and he has over 25 years’ experience working in the travel & tourism market. Thomas and the TRK team are 100% focused on assisting activity and tour business owners with their direct marketing guest acquisition strategies and initiatives and Thomas is passionate about using data to drive marketing decisions and performance measurement for TRK’s clients. TRK Creative Group is recognized as a Google Premier Partner, Facebook Marketing Partner, Bing ads partner, and Yelp agency partner.
Prior to founding TRK Creative Group Thomas held senior executive level sales and marketing positions within the online, retail, and supplier sides of the travel and tourism markets which uniquely positions Thomas to have a 360-degree view of the industry. A favorite saying for Thomas working with business owners is “what did you spend and what did you get” referring to measuring marketing initiative spend vs tour revenue booked. When time permits Thomas has a passion for the great outdoors including skiing, kayaking, camping, and biking.
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How do you know if your paid ad campaigns are converting clicks into bookings and at what acquisition cost
This class will take a deep dive into how to measure the ROI performance of your campaigns, how to calculate your return on ad spend and a secret weapon that…