Strategy

Most of the AI conversation in travel right now is about the funnel — how user acquisition is changing, smarter trip planning and better booking flows. All useful. But it sidesteps the harder question: can AI actually make the trip itself better? Not just the search box but the experience…

Most operators already use rules-based pricing — but dynamic pricing is something different. In this practical session, we break down exactly what it is, how it works, and where the real misconceptions are. Daniel Pino from Aloja will help you figure out if it's right for your business — and…

As AI reshapes how travelers search, choose, and book, the distribution landscape is getting a major shakeup. Will AI agents and smarter tools tip the scales toward direct bookings? Or do OTAs and global platforms tighten their grip with scale, data, and engineering muscle? In this fast-paced debate, two sides…

What happens when a travel company stops thinking of AI as a tool and starts treating it as a workforce? In this session, we'll share how companies large and small are building "hybrid organizations”, people working alongside AI agents, and what that means in practice: which roles change, which decisions…

Travel operators across Europe and beyond are watching bookings shift as the conflict in the Middle East unfolds—but the data tells a more complex story than a simple drop in demand. In this session, Brennen Bliss shares fresh analysis from Propellic’s Special Intelligence Briefing, examining performance data across dozens of…

This is an unfiltered conversation with top operators about the realities of running an experiences business in Europe right now: demand trends, distribution pressure, pricing challenges, attractions dynamics, AI applications, search disruption and more. Expect honesty, disagreement, and practical insight you won’t get anywhere else. If you want to know…

Customer acquisition in travel experiences is being reshaped in real time. Search and paid social are giving way to OTAs, video-led discovery and AI/LLMs, and the next wave is already forming. In our opening session, we’ll look at where the funnel was a year ago, where it’s going in the…

The right tools can transform your business; the wrong ones can hold you back. In this interactive town hall, we’ll unpack the biggest tech challenges for multi-day operators today, from inventory management and dynamic pricing to CRM, guest communication, and reporting. Hear from fellow operators on what’s delivering results, what’s…