Bringing AI to Experiences: From Discovery to the Sidewalk

06/23/2026 9:00 AM AEST

AI, Digital Marketing, Distribution, Consumer Trends, Marketing, Product, Strategy, Technology

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Most of the AI conversation in travel right now is about the funnel — how user acquisition is changing, smarter trip planning and better booking flows. All useful. But it sidesteps the harder question: can AI actually make the trip itself better? Not just the search box but the experience a guest has when they show up.

In this chat, Suren Sultania, Co-Founder & COO of Headout, walks through how his team is answering that — at both ends of the journey. Before the trip: an approach to AI-driven curation that prioritizes quality over quantity. After the booking: An AI companion that travels with the guest to add rich immersion to their experience.

If you're thinking about your distribution strategy and where the customer experience is headed, this is a candid look at how AI can enable the entire guest journey.

Event: 2026 Brisbane | Arival 360

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