Disrupted: Who Wins AI’s Distribution Wars? – The Great Debate II

04/29/2026 10:00 AM

Direct Booking, AI, Attractions, Digital Marketing, Distribution, Consumer Trends, Growth, Marketing, Operator Business Tips, Strategy, Technology, Tour & Activity Operators

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As AI reshapes how travelers search, choose, and book, the distribution landscape is getting a major shakeup. Will AI agents and smarter tools tip the scales toward direct bookings? Or do OTAs and global platforms tighten their grip with scale, data, and engineering muscle? In this fast-paced debate, two sides go head-to-head to argue where the power shifts — and what it means for your business. Afterward, we’ll unpack the big question: how do you adapt when the entire distribution game is being rewritten in real time?

Event: 2026 Arival | 360 Valencia

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