Beyond the Script: Telling Untold Stories on Tour

Designing tours to tell the untold, authentic stories: from Badass Women’s History to the Gayborhood with Rebecca Fisher, Founder of Beyond the Bell

As travelers are looking for more authenticity, some operators are catching on, and exploring how to tell the stories of their destinations that go beyond the standard script. 

In Philadelphia, Rebecca Fisher, Founder of Beyond the Bell tours, has found a formula for success on her historical walking tours, which include the “Badass Women’s History Tour” and “Gayborhood Tour.” The company name references Philadelphia’s famous Liberty Bell, likely the focus of much of the city’s standard historical tour commentary. 

“I was really inspired by the stories that don’t get told in Philadelphia — stories about women, people of color, queer folks, Indigenous people — that kind of get left to the wayside; it’s a lot of Benjamin Franklin in Philadelphia,” Fisher said.

“Particularly our Gayborhood tour has really gained a lot of momentum, and I’m really excited to see people, every different kind of person showing up for these tours,” Fisher shared. “We’re seeing curious travelers, we’re seeing people want to go a little bit deeper. They’ve heard the Benjamin Franklin, Willian Penn, George Washington story, they want to know more.”

Watch the full conversation here:

Rebecca Fisher, Founder of Beyond the Bell, discusses the inspiration and impact of telling the untold stories on her Philadelphia walking tours with Arival Editor Janelle Visser at Arival 360 | Orlando 2023

Insider Pro Access members can also watch Fisher’s theater presentation from Arival 360 | Orlando 2023, on demand here

Arival 360 | SAN DIEGO 2024

30 September – 3 October 2024

Insider Pro Access Members Save 20%

THE event of the year for solutions-focused In-Destination Experience
creators and sellers

Save up to $580 with the Summer Season ticket

Learn More

What’s Next for Tour Design & LGBTQ+ Travel

Join us at an upcoming Arival event to learn more about tour design, storytelling, and hear directly from operators like Rebecca Fisher who are going beyond the status quo tours and stories of their destinations. We hope to see you there!

Also, Rebecca Fisher will be a guest in our upcoming Insider Pro Meetup on The Opportunity of Openness: Attracting the LGBTQ+ Traveler. Insider Pro Access members are invited to join us for that online session by registering here. Can’t make it? Look for the on-demand recording after the session.

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

GET ON THE LIST!

Sign up to receive insights tailored for the in-destination industry as well as updates on Arival.

Sign Up

Header photo: Beyond the Bell

Print Friendly, PDF & Email

Trending

already a member?

Lost your password?

NEED TO REGISTER?

Become an Arival Insider
THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].