Research Preview: Operators are Optimistic — with Caveats

It can be easy to be negative when we’re all going through the worst of another pandemic wave, but operators are broadly optimistic about 2022, and with good reason

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Travel has, to some degree, resumed. Governmental restrictions, in many places, appear to be winding down. And there’s widespread hope that this current Omicron wave of Covid, as bad as it has been, may well signal the beginning of the end of the pandemic. 

In Arival’s forthcoming research, the State of the Industry Outlook for 2022, which has now been published, the vast majority of operators — more than eight in 10 — are somewhat or very optimistic about their business prospects for 2022. 

Research Preview: Operators are Optimistic — with Caveats Douglas Quinby Arival

U.S. Operators More Optimistic than Most

There are important regional differences. Operators in the U.S. are most optimistic, buoyed by the strong domestic market and the expectation that governments will not impose further lockdowns or other restrictions which would impede domestic travel and participation in tours and attractions. 

Ongoing restrictions and widespread uncertainty about the resumption of travel is driving more pessimism in the Asia Pacific (APAC) region. European operators are more cautious in their optimism due to regulatory unpredictability.

While many challenges still abound and the pandemic continues to create uncertainty for our industry, we’re encouraged by the commitment and resilience of operators. We too are optimistic about 2022 and the winding down of this difficult period. 

We fielded between October and December of 2021 and received 2,200 responses from operators around the world. 

Forthcoming Research: Arival’s State of Tours, Activities & Attractions

The full study — Arival’s State of Tours, Activities & Attractions for 2022 — is now available, and covers overall business performance, the growth of operator websites and online travel agencies (OTAs), the impact of inflation, the state of health and safety measures, labor and staffing challenges, and more.

We’ll be presenting key findings from Arival’s Outlook for Tours, Activities & Attractions at Arival 360 Online this Thursday, January 20, 2022, beginning at 9am EST. Access is included for Arival Pro Access members and Arival 360 San Diego ticket holders. Become an Arival Insider today

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